Designing an ethical structure for social influence marketing (SIM)
Year of publication: |
2012
|
---|---|
Authors: | Schafer, Stephen Brock ; Palamides, Thomas |
Published in: |
Handbook of research on business social networking ; Vol. 1. - Hershey, Pa. : Business Science Reference. - 2012, p. 252-271
|
Subject: | Marketing | Ethik | Ethics | Psychologie | Psychology |
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