Designing and conducting online interviews to investigate interesting consumer phenomena
Thorsten Gruber; Isabelle Szmigin; Alexander E. Reppel; Roediger Voss
Year of publication: |
2008
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Authors: | Gruber, Thorsten ; Szmigin, Isabelle ; Reppel, Alexander E. ; Voss, Roediger |
Published in: |
Qualitative market research : an international journal. - Bradford : Emerald, ISSN 1352-2752, ZDB-ID 14631465. - Vol. 11.2008, 3, p. 256-274
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