Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Alina Wheeler
| Year of publication: |
2006 ; 2. ed.
|
|---|---|
| Authors: | Wheeler, Alina |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Marke | Design | Markenpolitik | Markenimage | Markenware | Markenartikel | Werbung | Brand name products | Marketing | Management | Trademarks | Advertising |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VII, 280 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-74684-3 ; 978-0-471-74684-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004399191