Designing brand identity : an essential guide for the entire branding team
Alina Wheeler
| Year of publication: |
[2018] ; Fifth edition
|
|---|---|
| Authors: | Wheeler, Alina |
| Publisher: |
Hoboken, New Jersey : Wiley |
| Subject: | Markenführung | Brand management | Produktgestaltung | Product design | Markenartikel | Marketing | Markenname | Werbung | Markenpolitik | Design |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | xi, 324 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook ; Fallstudie ; Case study ; Handbuch ; Handbook |
| Language: | English |
| Notes: | Auf dem Umschlag: 5th edition 50 % new content |
| ISBN: | 978-1-118-98082-8 ; 978-1-119-37541-8 |
| Classification: | Marketing ; Industriedesign |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011672159