Designing festival experiences to influence visitor perceptions : the case of a wine and food festival
Megan Axelsen and Taryn Swan
| Year of publication: |
2010
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|---|---|
| Authors: | Axelsen, Megan ; Swan, Taryn |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 49.2010/11, 4, p. 436-450
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| Subject: | Brisbane | Weinbau | Wine industry | Wein | Wine | Tourismus | Tourism | Lebensmittel | Food | Veranstaltung | Event | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008779127