Designing for identity : how and when brand visual aesthetics enable consumer diasporic identity
Year of publication: |
2024
|
---|---|
Authors: | Buschgens, Mark ; Figueiredo, Bernardo ; Blijlevens, Janneke |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 58.2024, 4, p. 986-1014
|
Subject: | Brand visual aesthetics | Design applications | Diasporic identity | Qualitative research | Markenführung | Brand management | Ästhetik | Aesthetics | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Markenimage | Brand image |
-
How brand owners construct imagined worlds with brand visual aesthetics
Buschgens, Mark, (2020)
-
Ansätze zur Optimierung des Produktdesigns
Landwehr, Jan Rüdiger, (2008)
-
Establishing a factor model for aesthetic preference for visual complexity of brand logo
Wang, Zongyuan, (2018)
- More ...
-
How brand visual aesthetics foster a transnational imagined community
Buschgens, Mark, (2019)
-
How brand owners construct imagined worlds with brand visual aesthetics
Buschgens, Mark, (2020)
-
“Autonomous, yet Connected”: An esthetic principle explaining our appreciation of product designs
Blijlevens, Janneke, (2019)
- More ...