Designing interactive strategy : from value chain to value constellation
Richard Normann and Rafael Ramirez
| Year of publication: |
1998 ; Reprint.
|
|---|---|
| Authors: | Normann, Richard ; Ramírez, Rafael |
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Unternehmensplanung | Strategische Planung | Unternehmensbewertung | Produktion | Management | Wertschöpfungskette | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 159 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Originally published: 1994 |
| ISBN: | 0-471-98607-0 |
| Classification: | Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10004378152