Designing loyalty programs that matter to customers
Year of publication: |
2014
|
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Authors: | Ha, Sejin ; Stoel, Leslie |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 34.2014, 6, p. 495-514
|
Subject: | customer loyalty programs | distingctiveness | congruence | identity salience | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Marketingmanagement | Marketing management |
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