Designing online communication mix for machinery manufacturers
Sergiy Spivakovskyy, Tetiana Spivakovska, Oleksandr Zozulov, Iryna Heiets
| Year of publication: |
2022
|
|---|---|
| Authors: | Spivakovskyy, Sergiy ; Spivakovska, Tetiana ; Zozulov, Oleksandr ; Heiets, Iryna |
| Published in: |
International journal of business performance management : IJBPM. - Geneva : Inderscience Enterprises Ltd., ISSN 1368-4892, ZDB-ID 2048148-2. - Vol. 23.2022, 1/2, p. 166-185
|
| Subject: | communication tools | key performance indicators | machinery industry | online marketing | promotion strategy | Ukrainian market | Maschinenbau | Machinery industry | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Kommunikation | Communication | Performance-Messung | Performance measurement | Ukraine |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBPM.2022.119574 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012798756