Designing Optimal Sales Contests: A Theoretical Perspective - Size of the reward does matter; so does probability of winning.
Year of publication: |
2001
|
---|---|
Authors: | Kaira, Ajay ; Shi, Mengze |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 20.2001, 2, p. 170-193
|
Saved in:
Saved in favorites
Similar items by person
-
A Bargaining Model for a First-Time Interaction Under Asymmetric Beliefs of Supply Reliability
Gurnani, Haresh, (2006)
-
Managing Capacity Through Reward Programs
Kim, Byung-Do, (2004)
-
Salesforce Compensation Scheme and Consumer Inferences
Kalra, Ajay, (2003)
- More ...