Designing persuasive destination websites : a mental imagery processing perspective
Year of publication: |
2012
|
---|---|
Authors: | Lee, Woojin ; Gretzel, Ulrike |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 33.2012, 5, p. 1270-1280
|
Subject: | Tourismusmarketing | Tourism marketing | Online-Marketing | Internet marketing | Website | Benutzerschnittstelle | User interface | Konsumentenverhalten | Consumer behaviour |
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