Designing relevant marketing curriculum : the state of the nation
June Dennis
| Year of publication: |
2014
|
|---|---|
| Authors: | Dennis, June |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 14.2014, 1, p. 49-66
|
| Subject: | Marketing | higher education | Curricula | Curriculum design | Curriculum review | New product development | Lehrplan | Curriculum | Produktentwicklung | Hochschule | Higher education institution | Betriebswirtschaftsstudium | Graduate business education | Produktgestaltung | Product design | Großbritannien | United Kingdom | Studium | University education |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010385809