Designing web surveys in marketing research : does use of forced answering affect completion rates?
Year of publication: |
2010
|
---|---|
Authors: | Albaum, Gerald S. ; Roster, Catherine A. ; Wiley, James ; Rossiter, John R. ; Smith, Scott M. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 18.2010, 3, p. 285-293
|
Subject: | Marktforschung | Market research | Online-Befragung | Web survey | USA | United States |
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