Designing Websites to Learn User Profiles Quickly

Personalization and recommendation systems require knowledge about the users (user profiles), in order to be able to target products, promotions and advertisements. The faster the profiles are learnt, the sooner the site can start benefiting from these systems. We study how a site can learn the profile of a user as quickly as possible as the user traverses the site

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Year of publication:	2009
Authors:	Atahan, Pelin ; Sarkar, Sumit
Publisher:	[S.l.] : SSRN
Subject:	Website \| Lernprozess \| Learning process \| Online-Marketing \| Internet marketing \| Benutzerschnittstelle \| User interface \| Konsumentenverhalten \| Consumer behaviour

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Extent:	1 Online-Ressource (6 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 8, 2007 erstellt
Other identifiers:	10.2139/ssrn.1327854 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014211322