Desperately seeking advertising creativity : engaging an imaginative "3Ps" research agenda
Sheila L. Sasser and Scott Koslow
| Year of publication: |
2008
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|---|---|
| Authors: | Sasser, Sheila L. ; Koslow, Scott |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 37.2008, 4, p. 5-19
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| Subject: | Werbung | Advertising | Kreativität | Creativity | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003807957