Despite efficiencies, mergers and acquisitions reduce firm value by hurting customer satisfaction
Year of publication: |
2022
|
---|---|
Authors: | Umashankar, Nita ; Bahadir, S. Cem ; Bharadwaj, Sundar |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 86.2022, 2, p. 66-86
|
Subject: | American Customer Satisfaction Index | attention-based view | board of directors | customer satisfaction | difference-in-differences | marketing in C-suite | mergers and acquisitions (M&As) | upper echelons theory | Kundenzufriedenheit | Customer satisfaction | Übernahme | Takeover | Unternehmenswert | Firm value | Fusion | Merger |
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