Destination branding case study: tracking brand equity for an emerging destination between 2003 and 2007
Year of publication: |
2010
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Authors: | Pike, Steven |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 34.2010, 1, p. 124-139
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Subject: | Queensland (Staat) | Queensland (State) | Tourismusmarketing | Tourism marketing | Tourismusregion | Tourism destination | Markenimage | Brand image | Australien | Australia |
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