Destination Branding : For Competing in International Tourism Market
Year of publication: |
2017
|
---|---|
Authors: | Rana, Gaurav |
Other Persons: | Nagar, Neeti (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Markenführung | Brand management | Tourismusmarketing | Tourism marketing | Internationaler Tourismus | International tourism | Destinationsmanagement | Destination management | Tourismuswirtschaft | Tourism industry |
Extent: | 1 Online-Ressource (17 p) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 18, 2016 erstellt |
Other identifiers: | 10.2139/ssrn.3012695 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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