Destination competitiveness through the lens of brand positioning : the case of Australia?s Sunshine Coast
Year of publication: |
2010-05-10
|
---|---|
Authors: | Pike, Steven D. ; Mason, Russell |
Publisher: |
Routledge (Taylor & Francis Group) |
Subject: | Tourism Management |
Type of publication: | Article |
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Notes: | DOI:10.1080/13683501003797523 Pike, Steven D. & Mason, Russell (2010) Destination competitiveness through the lens of brand positioning : the case of Australia?s Sunshine Coast. Current Issues in Tourism. School of Advertising, Marketing and Public Relations |
Source: | BASE |
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