Destination Country Portfolio Analysis: The Evaluation of National Tourism Destination Marketing Programs Revisited
Year of publication: |
2002
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Authors: | Smeral, Egon ; Witt, Stephen F. |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 8643775. - Vol. 40.2002, 3, p. 287-294
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