Destination image : a comparative study on pre and post trip image variations
Year of publication: |
2009
|
---|---|
Authors: | Yilmaz, Yusuf ; Yilmaz, Yildirim ; Içigen, Ebru Tarcan ; Ekin, Yakin ; Utku, Burcu Demirel |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 18.2009, 5, p. 461-479
|
Subject: | Tourismusforschung | Tourism research | Destinationsmanagement | Destination management | Markenimage | Brand image | Urlaubsverhalten | Holiday behaviour | Türkei | Turkey |
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