Destination image : a consumer-based, big data-enabled approach
Year of publication: |
2023
|
---|---|
Authors: | Zhong, Lina ; Morrison, Alastair M. ; Zheng, Chengjun ; Li, Xiaonan |
Published in: |
Tourism review. - Bingley : Emerald, ISSN 1759-8451, ZDB-ID 2412174-5. - Vol. 78.2023, 4, p. 1060-1077
|
Subject: | Destination image | Content analysis | Social network analysis | User-generated content | Big data mining | Domestic tourism | Data Mining | Data mining | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Bibliometrie | Bibliometrics | Tourismus | Tourism | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin |
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