Destination image recovery with tourism mascots
Year of publication: |
2022
|
---|---|
Authors: | Xu, Jing ; Yan, Libo ; Pratt, Stephen |
Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 25.2022, p. 1-13
|
Subject: | Tourism mascot | Cuteness | Theory of stereotyping | S-O-R theory | Hong Kong | Tourismus | Tourism | Hongkong | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management |
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