Destination management and marketing : breakthroughs in research and practice
Information Resources Management Association
Marketing and branding initiatives for local food and tourism identity of Terengganu, Malaysia / Mohd Hairi Jalis -- The role of tour operators in destination tourism marketing in Malawi / James Malitoni Chilembwe, Victor Ronald Mweiwa, Elson Mankhomwa -- Perception of inbound tour operators of India towards marketing strategies of Ministry of Tourism / S.S. Boora, Kusum, Megha Gupta -- The perception of the effect of tourism on the local community before the Ibiza Smart Island Project / María Dolores Sánchez-Fernández, José Ramon Cardona -- Describing coopetition among destinations : evidence from the UNWTO Silk Road Program / Francesco Redi, Juan Ignacio Pulido Fernandez -- The evolution of tourism destination competitiveness (TDC) models / Mohd HafizMohd Hanafiah, Muhammad Izzat Zulkifly -- Studying the impact of Egyptian hotels' websites marketing on customers' e-satisfaction / Nancy Awad, Sherif Saad Soliman -- The impact of social network on Italian users' behavioural intention for the choice of a medical tourist destination / Francesca Di Virgilio, Angelo A. Camillo, Isabell C. Camillo -- Cooperation and competition among regions : the umbrella brand as a tool for tourism competitiveness / Arminda Almeida Santana, Sergio Moreno Gil -- A strategic framework for managing the challenges of developing rural tourism destination branding / Samuel Adeyinka-Ojo -- The effect of city brand love on tourist based city brand equity : city branding study in Indonesia / Elia Ardyan, Ari Susanti -- An exploratory study of online destination images via user-generated content for southeastern rural Transylvania / Androniki Kavoura, Florin Nechita -- Country of origin effects : the interaction of place and product? / Nick Clifton -- Empirical investigation of relationship among destination brand equity dimensions : a mediation analysis approach / Vikrant Kaushal, Suman Sharma, Nurmahmud Ali -- How foreign tourist intermediaries perceive and sell a destination : the case of Portugal / Ana Mano Gomes, Rui Augusto da Costa, António Carrizo Moreira -- Advancing the global perspective of tourism by examining core and peripheral destinations / Frances Cassidy, Margee Hume -- Travel agencies and tour operators at KidZania : a proactive and innovative approach / Hugues Seraphin, Frederic Dosquet -- The management of archeological sites as tourism resources : the role of information sources / Nuria Huete-Alcocer, María Pilar Martínez-Ruiz, Víctor Raúl López-Ruiz, Alicia Izquierdo-Yusta -- Enhancing coopetition among small tourism destinations by creativity / Francesco Redi -- Development of positioning taxonomy for a tourist destination Ladakh, India / Natasha Saq.
Year of publication: |
2020
|
---|---|
Institutions: | Information Resources Management Association (issuing body) |
Publisher: |
2020: Hershey, PA : IGI Global, Business Science Reference |
Subject: | Tourismusmarketing | Tourism marketing | Tourismusmanagement | Tourism management |
Published items: |
2 hits in ECONIS - Online Catalogue of the ZBW
|
Saved in:
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