Destination marketing during and following crises : combating negative images in Asia
Year of publication: |
May-September 2017
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Authors: | Avraham, Eli ; Ketter, Eran |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 34.2017, 4/6, p. 709-718
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Subject: | Image repair theory | destination image | image recovery | tourism marketing | media strategies | tourism in Asia | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Asien | Asia | Markenimage | Brand image | Tourismus | Tourism | Firmenimage | Corporate reputation | Tourismusregion | Tourism destination |
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