Is destination marketing organization microblogging in China delivering? : an empirical analysis of information supply against consumer information needs
Year of publication: |
January 2016
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Authors: | Zhang, Jingru ; Gui, Ying ; Wu, Bihu ; Morrison, Alastair M. ; Cong, Li |
Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 22.2016, 1, p. 68-85
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Subject: | China | consumer information needs | destination marketing organizations | microblogging | social media | Weibo | Tourismusmarketing | Tourism marketing | Social Web | Social web | Online-Marketing | Internet marketing | Destinationsmanagement | Destination management |
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