Detecting falsification in a television audience measurement panel survey
Year of publication: |
2020
|
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Authors: | Sharma, Sharan ; Elliott, Michael R. |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 62.2020, 4, p. 432-448
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Subject: | audience measurement | falsification | interviewer effects | multilevel models | quality control | Messung | Measurement | Mediennutzung | Media usage | Fernsehen | Television | Befragung | Interview |
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