Determinant of intention to use search engine advertising : a conceptual model
Year of publication: |
2013
|
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Authors: | Jafarazdeh, Hamed ; Aurum, Aybüke ; D’Amba, John ; Abedin, Babak |
Published in: |
International journal of enterprise information systems : an official publication of the Information Resources Management Association. - Hershey, Pa. [u.a.] : IGI Publ., ISSN 1548-1115, ZDB-ID 2414367-4. - Vol. 9.2013, 3, p. 22-38
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Subject: | Click Fraud | Direct Factors | Indirect Factors | Paid Search | SEA Adoption | Search Engine Advertising (SEA) | Sponsored Search | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Werbung | Advertising |
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