Determinanten der Preisfairness : Preisstrategie, Preisstruktur und Kontext
Philipp Leinsle ; mit einem Geleitwort von Prof. Dr. Dirk Totzek
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Leinsle, Philipp |
| Other Persons: | Totzek, Dirk (foreword) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Einzelhandel | Retail trade | Preismanagement | Pricing strategy | Verhaltensökonomik | Behavioral economics | Preisbildung |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XIV, 195 Seiten Illustrationen, Diagramme 21 cm x 14.8 cm, 288 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Dissertation, Universität Passau, 2017 |
| Notes: | 201704 |
| ISBN: | 3-658-18142-7 ; 978-3-658-18142-0 ; 978-3-658-18143-7 |
| Other identifiers: | 10.1007/978-3-658-18143-7 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011653624