Determinanten internationaler Produktstandardisierungs- und -differenzierungsstrategien
Year of publication: |
1998
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Authors: | Helm, Roland |
Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 0044-2372, ZDB-ID 201074-4. - Vol. 68.1998, 7, p. 683-701
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Subject: | Produktgestaltung | Product design | Produktdifferenzierung | Product differentiation | Internationales Marketing | International marketing | Theorie | Theory |
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