Determinants of consumer purchase intention towards cheeses with geographical indication in a developing country : extending the theory of planned behavior
Alternative title: | Odrednice namjere potrošača prema kupovini sireva s oznakom zemljopisnog podrijetla u zemlji u razvoju : proširenje teorije planiranog ponašanja |
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Year of publication: |
2023
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Authors: | Užar, Dubravka ; Filipovic, Jelena |
Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 35.2023, 2, p. 183-204
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Subject: | cheeses with geographical indication | purchase intention | TPB | trust in labeling system | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Käse | Cheese | Verbrauchereinstellung | Consumer attitudes |
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