Determinants of consumers' purchase intention on digital business model platform: Evidence from Ethiopia using partial least square structural equation model (PLS-SEM) technique
Year of publication: |
2023
|
---|---|
Authors: | Tilahun, Mulatu ; Atanaw, Eshetie Berhan ; Tesfaye, Gezahegn |
Published in: |
Journal of Innovation and Entrepreneurship. - ISSN 2192-5372. - Vol. 12.2023, 1, p. 1-28
|
Publisher: |
Heidelberg : Springer |
Subject: | Digital business model | Online digital market platform | Online purchase intention | PLS-SEM |
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