Determinants of automobile purchase and branc choice in Ghana : multinomial logit approach
Year of publication: |
2014
|
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Authors: | Sedzro, Kojo Mensah ; Amewu, Godfred ; Darko, Joseph ; Nortey, Ezekiel Nii Noye ; Dasah, Julius B. |
Published in: |
Journal of transnational management : the official journal of the International Management Development Association. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1547-5778, ZDB-ID 2207693-1. - Vol. 19.2014, 4, p. 303-317
|
Subject: | Automobile | brand-choice | customer behavior | Multinomial logistic model | Konsumentenverhalten | Consumer behaviour | Logit-Modell | Logit model | Ghana | Kfz-Industrie | Automotive industry | Kraftfahrzeug | Motor vehicle |
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