Determinants of B2B e-marketplace adoption : an empirical study of Indian small firms
Year of publication: |
October-December 2017
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Authors: | Upadhyaya, Pallavi ; Mohan, P. ; Karantha, Manjunatha Prasad |
Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 13.2017, 4, p. 55-69
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Subject: | Adoption | B2B E-Business | E-Marketplace | Small Firms | SME | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | KMU | Indien | India | B-to-B-Marketing | Business-to-business marketing | Innovationsakzeptanz | Innovation adoption |
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