Determinants of brand advertising inefficiency : evidence from the German car market
Joachim Büschken
| Year of publication: |
2003
|
|---|---|
| Authors: | Büschken, Joachim |
| Publisher: |
Ingolstadt : Kath. Univ. Eichstätt-Ingolstadt, Wirtschaftswiss. Fak. Ingolstadt |
| Extent: | 22 Bl. |
|---|---|
| Series: | Diskussionsbeiträge der Wirtschaftswissenschaftlichen Fakultät Ingolstadt. - Ingolstadt, ISSN 0938-2712. - Vol. 163 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004778538