Determinants of brand equity for banking business application software products
Nidhi Varma Srivastava and Amit Mookerjee
| Year of publication: |
2004
|
|---|---|
| Authors: | Srivastava, Nidhi Varma ; Mookerjee, Amit |
| Published in: |
International journal of technology management : IJTM. - Geneva-Aeroport : Inderscience Enterprises Ltd, ISSN 0267-5730, ZDB-ID 55978-7. - Vol. 28.2004, 1, p. 128-138
|
| Subject: | Bank | Software | Markenartikel | Brand | Markenimage | Brand image |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002207655