Determinants of brand localization in international markets
Year of publication: |
March 2019
|
---|---|
Authors: | Jeong, Insik ; Lee, Jong-Ho ; Kim, Eunmi |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 13.2019, 1, p. 75-100
|
Subject: | Brand localization | International brand | International marketing strategy | Internationales Marketing | International marketing | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image |
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