Determinants of brand recall in social networking sites
Year of publication: |
[2017]
|
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Authors: | Varnali, Kaan ; Gorgulu, Vehbi |
Published in: |
Strategic uses of social media for improved customer retention. - Hershey, PA : Business Science Reference, ISBN 978-1-5225-1686-6. - 2017, p. 124-153
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Subject: | Social Web | Social web | Markenführung | Brand management | Soziales Netzwerk | Social network | Markenartikel | Brand | Online-Marketing | Internet marketing | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
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