Determinants of channel profitability : retailers' control over product selections as contracting leverage
Year of publication: |
2022
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Authors: | Hristakeva, Sylvia |
Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 41.2022, 2, p. 315-335
|
Subject: | product selections | replacement threats | retail sector | vertical relations | Einzelhandel | Retail trade | Theorie | Theory | Vertriebsweg | Distribution channel | Produktivität | Productivity | Lieferantenmanagement | Supplier relationship management | Vertikale Integration | Vertical integration |
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