Determinants of Chinese consumers' purchase intentions for luxury goods
Lini Zhang, Brenda J Cude, Haidong Zhao
| Year of publication: |
2020
|
|---|---|
| Authors: | Zhang, Lini ; Cude, Brenda J. ; Zhao, Haidong |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 62.2020, 3, p. 369-385
|
| Subject: | attitude | Chinese consumers | perceived behavioral control | previous luxury goods purchasing experience | purchase intentions | subjective norms | Theory of Planned Behavior | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | China | Verbrauchereinstellung | Consumer attitudes | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785319853674 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012231216