Determinants of E-commerce adoption by franchisors: Insights from the U.S. market
Year of publication: |
2012-01
|
---|---|
Authors: | Perrigot, Rozenn ; Pénard, Thierry |
Institutions: | Centre de Recherche en Économie et Management (CREM) |
Subject: | E-commerce | franchising | determinants | plural form | brand image | franchisors' resources |
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