Determinants of e-commerce strategy in franchising : a resource-based view
Year of publication: |
2013
|
---|---|
Authors: | Perrigot, Rozenn ; Pénard, Thierry |
Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 17.2012/13, 3, p. 109-130
|
Subject: | E-commerce | encroachment | franchising | resource-based view | transactional Web site | Franchising | Ressourcenorientierter Ansatz | Resource-based view | Electronic Commerce | Website | Online-Handel | Online retailing |
-
Pénard, Thierry, (2017)
-
E-commerce and encroachment : evidence from French franchise networks
Cliquet, Gérard, (2016)
-
The effects of e-commerce on franchising : practical implications and models
Kremez, Zhanna, (2019)
- More ...
-
Determinants of E-Commerce Adoption by Franchisors : Insights from the U.S. Market
Perrigot, Rozenn, (2014)
-
Pénard, Thierry, (2017)
-
Pénard, Thierry, (2015)
- More ...