Determinants of e-loyalty-related behavioural intentions of online travel companies in India : an SEM study with Indian consumers
Year of publication: |
2011
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Authors: | Gera, Rajat ; Singhvi, S. R. |
Published in: |
International journal of leisure and tourism marketing : IJLTM. - [Olney] : Inderscience Enterprises, ISSN 1757-5567, ZDB-ID 2512436-5. - Vol. 2.2011, 1, p. 353-377
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Subject: | Tourismus | Tourism | Electronic Commerce | E-commerce | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Website | Beziehungsmarketing | Relationship marketing | Strukturgleichungsmodell | Structural equation model | Indien | India |
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