Determinants of franchise conversion : a franchisee perspective
Cori Hodge, Harmen Oppewal and Civilai Terawatanavong
| Year of publication: |
2013
|
|---|---|
| Authors: | Hodge, Cori ; Oppewal, Harmen ; Terawatanavong, Civilai |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 10, p. 1554-1575
|
| Subject: | Franchising | Conversion franchising | Commitment | Agency theory | Australia | Prinzipal-Agent-Theorie | Australien |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010201748