Determinants of Islamic banking products and services adoption in Morocco : a conceptual framework
Year of publication: |
2022
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Authors: | El Mallouli, Amal ; Sassi, Hassan |
Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 13.2022, 7, p. 1589-1605
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Subject: | Adoption | Customer behavior | Diffusion of innovation | Islamic banks | Knowledge | Morocco | Islamisches Finanzsystem | Islamic finance | Marokko | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Islamische Staaten | Islamic countries |
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