Determinants of Korean and Japanese New Product Performance: An Interrelational and Process View
| Year of publication: |
2003
|
|---|---|
| Authors: | Im, Subin ; Nakata, Cheryl ; Park, Heungsoo ; Ha, Young-Won |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 11.2003, 4, p. 81-112
|