Determinants of mobile value-added service continuance : the mediating role of service experience
Year of publication: |
2015
|
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Authors: | Wang, Kai |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 52.2015, 3, p. 261-274
|
Subject: | Mobile value-added services | Technology excellence | Service experience | Continuance intention | Dienstleistungsqualität | Service quality | Mobile Business | Mobile business | Dienstleistungssektor | Service industry | Kundenzufriedenheit | Customer satisfaction | Mobilkommunikation | Mobile communications | Beziehungsmarketing | Relationship marketing |
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