Determinants of participation and response effort in web panel surveys
Year of publication: |
2010
|
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Authors: | Brüggen, Elisabeth ; Dholakia, Utpal M. |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 24.2010, 3, p. 239-250
|
Subject: | Befragung | Interview | Panel | Panel study | Konsumentenverhalten | Consumer behaviour | Motivation |
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