Determinants of perceived web site interactivity
Year of publication: |
2008
|
---|---|
Authors: | Song, Ji Hee ; Zinkhan, George M. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 72.2008, 2, p. 99-113
|
Subject: | Website | Online-Handel | Online retailing | Interaktive Medien | Interactive media | Mediennutzung | Media usage | Varianzanalyse | Analysis of variance |
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