Determinants of regional sport network television ratings in MLB, NBA and NHL
Year of publication: |
2014
|
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Authors: | Foster, George ; O'Reilly, Norm ; Shimizu, Carlos ; Khosia, Neal ; Murray, Ryan |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 28.2014, 3, p. 356-375
|
Subject: | professional sport | RSN television ratings | club management | marketing | product | brand | MLB | NBA | NHL | Profisport | Professional sports | Ballsport | Ball game | Sportmarketing | Sports marketing | Sportorganisation | Sport organization | Fernsehen | Television |
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